| INTRODUCTION | 
                                                                
                                                                            | Jo: Hello everyone and welcome to RussianPod101.com. This is the Upper Beginner Series, season 1, lesson 10 - Which Russian Brands Suit you Best? I’m Jo. | 
                                                                
                                                                            | Svetlana: And I am Svetlana. Privet. | 
                                                                
                                                                            | Jo: In this lesson we're going to learn comparative and superlative forms of Russian adjectives, and we will also listen to Elena shopping for some new gym clothes. | 
                                                                
                                                                            | Svetlana: The conversation is between Elena and a sales person and it takes place at a sportswear shop. | 
                                                                
                                                                            | Jo: The speakers are strangers, so they’ll be speaking formal Russian. | 
                                                                
                                                                            | DIALOGUE | 
                                                                
                                                                            | Elena:Здравствуйте, я бы хотела купить спортивный костюм и обувь для спортзала. Не могли бы вы посоветовать что-нибудь. | 
                                                                
                                                                            | Shop assistant: Конечно, к нам как раз пришла новая коллекция. какой у вас размер? | 
                                                                
                                                                            | Elena: 38 | 
                                                                
                                                                            | Shop assistant: Вот. Я вам советую присмотреться к этому варианту. Это один из самых известных брэндов спортивной одежды в этом сезоне. | 
                                                                
                                                                            | Elena: Отлично. Популярные брэнды мне всегда к лицу. | 
                                                                
                                                                            | Elena:Zdravstvuytye, ya by hotela kupit ' sportivnyi kostyum i obuv ' dlya sportzala. Ne mogli by vy posovetovat ' chto-nibud '. | 
                                                                
                                                                            | Shop assistant: Konechno, k nam kak raz prishla novaya kollektsiya. kakoy u vas razmer? | 
                                                                
                                                                            | Elena: 38 | 
                                                                
                                                                            | Shop assistant: Vot. Ya vam sovetuyu prismotret 'sya k etomu variantu. Eto odin iz samyh izvestnyh brendov sportivnoy odezhdy v etom sezone. | 
                                                                
                                                                            | Elena: Otlichno. Populyarniye brendy mne vsegda k litsu. | 
                                                                
                                                                            | Elena: Hello, I would like to buy some sportswear and shoes for the gym. Could you recommend something? | 
                                                                
                                                                            | Shop assistant: Certainly, we have just received a new collection of apparel. What size are you? | 
                                                                
                                                                            | Elena: 38 | 
                                                                
                                                                            | Shop assistant: Here you are. I recommend you look at this line. It is one of the most popular brands of sportswear this season. | 
                                                                
                                                                            | Elena: Great. Popular brands always suit me. | 
                                                                
                                                                            | POST CONVERSATION BANTER | 
                                                                
                                                                            | Jo: Hmm, Elena seems more concerned about the brand than the functionality of the sportswear. | 
                                                                
                                                                            | Svetlana: Russian women always want to look good, even at the gym. They even get dressed up for grocery shopping! | 
                                                                
                                                                            | Jo: Well, looking good is one thing, but do they really care about the brands? | 
                                                                
                                                                            | Svetlana: Definitely. Statistics say that Russia is the most brand-aware country compared to the other BRIC countries of Brazil, India and China. | 
                                                                
                                                                            | Jo: Well, being close to Europe has probably also influenced the Russian market. | 
                                                                
                                                                            | Svetlana: That’s right. However, local designers like Vyacheslav Zaitsev and Valentin Yudashkin are also quite popular. | 
                                                                
                                                                            | Jo: So if I go to Russia I’ll have to wear my best outfits. | 
                                                                
                                                                            | Svetlana: (laughs) You might want to. We have a proverb- “По одежке встречают, по уму провожают” which means, “A good dress is an invitation, a good mind is a letter of recommendation.” | 
                                                                
                                                                            | Jo: Okay, I guess I’ll have to look my best since “Nice clothing opens all doors”, as you say in Russian! | 
                                                                
                                                                            | VOCAB LIST | 
                                                                
                                                                            | Jo: Let's take a look at the vocabulary for this lesson. The first word we shall see is... | 
                                                                
                                                                            | Svetlana: что-нибудь [natural native speed] | 
                                                                
                                                                            | Jo: something, anything | 
                                                                
                                                                            | Svetlana: что-нибудь [slowly - broken down by syllable]  что-нибудь [natural native speed] | 
                                                                
                                                                            | Jo: Next | 
                                                                
                                                                            | Svetlana: как раз [natural native speed] | 
                                                                
                                                                            | Jo: just | 
                                                                
                                                                            | Svetlana: как раз [slowly - broken down by syllable]  как раз [natural native speed] | 
                                                                
                                                                            | Jo: Next | 
                                                                
                                                                            | Svetlana: коллекция [natural native speed] | 
                                                                
                                                                            | Jo: collection | 
                                                                
                                                                            | Svetlana: коллекция [slowly - broken down by syllable]  коллекция [natural native speed] | 
                                                                
                                                                            | Jo: Next | 
                                                                
                                                                            | Svetlana: размер [natural native speed] | 
                                                                
                                                                            | Jo: size | 
                                                                
                                                                            | Svetlana: размер [slowly - broken down by syllable]  размер [natural native speed] | 
                                                                
                                                                            | Jo: Next | 
                                                                
                                                                            | Svetlana: присмотреться [natural native speed] | 
                                                                
                                                                            | Jo: to take a look | 
                                                                
                                                                            | Svetlana: присмотреться [slowly - broken down by syllable]  присмотреться [natural native speed] | 
                                                                
                                                                            | Jo: Next | 
                                                                
                                                                            | Svetlana: извеcтный [natural native speed] | 
                                                                
                                                                            | Jo: popular | 
                                                                
                                                                            | Svetlana: извеcтный [slowly - broken down by syllable]  извеcтный [natural native speed] | 
                                                                
                                                                            | Jo: Next | 
                                                                
                                                                            | Svetlana: брэнд [natural native speed] | 
                                                                
                                                                            | Jo: brand | 
                                                                
                                                                            | Svetlana: брэнд [slowly - broken down by syllable]  брэнд [natural native speed] | 
                                                                
                                                                            | Jo: And last... | 
                                                                
                                                                            | Svetlana: сезон [natural native speed] | 
                                                                
                                                                            | Jo: season | 
                                                                
                                                                            | Svetlana: сезон [slowly - broken down by syllable]  сезон [natural native speed] | 
                                                                
                                                                            | KEY VOCAB AND PHRASES | 
                                                                
                                                                            | Jo: Let's have a closer look at some of the words and phrases from this lesson. | 
                                                                
                                                                            | Svetlana: The first phrase of this lesson is как раз. | 
                                                                
                                                                            | Jo: It is roughly translated as “just”. But if we break this phrase down it will have a completely different meaning. | 
                                                                
                                                                            | Svetlana: The word как means “how” and the word раз means “time”. Let’s see the most common translations and uses of this phrase. | 
                                                                
                                                                            | Jo: The first one is “just” or “exactly what I need/  mean”, or “want right now”. Use this phrase to share what’s on your mind. | 
                                                                
                                                                            | Svetlana: For example, Хорошо, что ты поднял эту тему. Я как раз хотела об этом поговорить. | 
                                                                
                                                                            | Jo: “I’m glad you brought it up. It is exactly what I wanted to talk about.” | 
                                                                
                                                                            | Svetlana: The second meaning is “being suitable”, used when we are talking about clothing or objects that suit you or the environment. | 
                                                                
                                                                            | Это пальто село как раз по фигуре. | 
                                                                
                                                                            | Jo: “This coat suits me perfectly.” Okay, what’s the next phrase? | 
                                                                
                                                                            | Svetlana: присмотреться | 
                                                                
                                                                            | Jo: “to take a closer look”. This verb is derived from the verb  “to look at” or “to watch”. How do you say that in Russian? | 
                                                                
                                                                            | Svetlana: “смотреть.” But this verb has a specific meaning: “to carefully examine something” or “to look at something very attentively”. For example, | 
                                                                
                                                                            | Присмотревшись, он увидел своего друга в толпе. | 
                                                                
                                                                            | Jo: “After looking carefully he saw his friend in the crowd”. | 
                                                                
                                                                            | Svetlana: This verb is always used with the preposition К and a noun in the dative case. Finally, the last key word for this lesson is к лицу. It’s an adverb which consists of the preposition K and the noun Лицо. | 
                                                                
                                                                            | Jo: They mean “to” or “for” and “face”, respectively. So the most precise translation would be “to be suitable”, “to be a good fit”, or “to look good on somebody”. For example, | 
                                                                
                                                                            | Svetlana: Ей очень к лицу новая прическа. | 
                                                                
                                                                            | Jo: “Her new haircut looks good on her.” | 
                                                                
                                                                            | Okay. Let’s move on to the grammar. | 
                                                                
                                                                            | GRAMMAR POINT | 
                                                                
                                                                            | Jo: The grammar focus for this lesson is comparative   forms of Russian adjectives. | 
                                                                
                                                                            | Svetlana: Remember how we used it in our dialogue? самый известный брэнд | 
                                                                
                                                                            | Jo: Yes, of course. “the most popular brand”. How do we make other comparative forms of Russian adjectives? | 
                                                                
                                                                            | Svetlana: It’s very simple. You just need to change the ending -ый, -ая, or -ое to the ending -ee. | 
                                                                
                                                                            | For example, красивый - красивее | 
                                                                
                                                                            | Jo: 'pretty - prettier' | 
                                                                
                                                                            | Svetlana: If the stem ends in -г, -к, -х, they should be replaced by -ж, -ч, -ш. For example, дорогой - дороже | 
                                                                
                                                                            | Jo: “expensive - more expensive” | 
                                                                
                                                                            | Svetlana: The consonant -г in the word дорогой is changed to -ж, дороже. Another example is громкий - громче | 
                                                                
                                                                            | Jo: “loud - louder” | 
                                                                
                                                                            | Svetlana: тихий - тише | 
                                                                
                                                                            | Jo: “quiet - quieter” | 
                                                                
                                                                            | Svetlana: If the stem ends with -ст, we replace it with -щ. For example, простой - проще | 
                                                                
                                                                            | Jo: “simple - simpler” | 
                                                                
                                                                            | Svetlana: толстый - толще | 
                                                                
                                                                            | Jo: “thick - thicker” | 
                                                                
                                                                            | Svetlana: Great! But of course Russian grammar has a lot of exceptions. For example, близкий - ближе | 
                                                                
                                                                            | Jo: Close -closer | 
                                                                
                                                                            | Svetlana: высокий - выше | 
                                                                
                                                                            | Jo: “Tall - taller.” For a more complete list check the lesson notes. You will also find more detailed explanations and examples. | 
                                                                
                                                                            | Svetlana: If you get confused with all those endings, you can simply use the word более, which means “more”, and leave the adjective as it is. For example, | 
                                                                
                                                                            | Этот фильм более популярный чем тот. | 
                                                                
                                                                            | Jo: “This movie is more popular than that one.” | 
                                                                
                                                                            | Svetlana: It is the same thing as Этот фильм популярнее чем тот. In the first case we used the word более and the adjective in dictionary form - более популярный | 
                                                                
                                                                            | Jo: Right, and in the second case we changed the ending. | 
                                                                
                                                                            | Svetlana: Right, популярный to популярнее. The opposite of более is менее or “less”. For example, Японская кухня менее калорийная чем индийская. | 
                                                                
                                                                            | Jo: “Japanese food is less calorie-heavy” or “has less calories, than Indian food”. Okay, great! But what if we don't want to compare anything, and just want to say that something is the most or the best? | 
                                                                
                                                                            | Svetlana: Good question. In this case we need the adjective самый and the adjective we want to emphasize. For example, У него самая высокая зарплата. | 
                                                                
                                                                            | Jo: “He has the highest salary.” | 
                                                                
                                                                            | Svetlana: The other way to make superlative adjectives is to add -ейший /-айший to the stem. | 
                                                                
                                                                            | For example, главн-ый → главн-ейший | 
                                                                
                                                                            | Jo: important - the most important’ | 
                                                                
                                                                            | Svetlana: Let me give you an example sentence. | 
                                                                
                                                                            | Величайшие открытия приходятся на 20 век. | 
                                                                
                                                                            | Jo: “The greatest discoveries happened in the 20th century.” | 
                                                                
                                                                            | Svetlana: And finally let’s give a few exceptions - adjectives that change their stems completely. For example, хороший - лучше | 
                                                                
                                                                            | Jo: good-better | 
                                                                
                                                                            | Svetlana: плохой - хуже | 
                                                                
                                                                            | Jo: bad- worse | 
                                                                
                                                                            | MARKETING PIECE | 
                                                                
                                                                            | Svetlana: Premium members, get all the lessons or just the lessons you want with My Feed. | 
                                                                
                                                                            | Jo: My Feed is a powerful tool that delivers lessons and materials that you need right to your computer. | 
                                                                
                                                                            | Svetlana: Choose your level and the lessons that you want at RussianPod101.com. | 
                                                                
                                                                            | Jo: Create your own personalized profile and download ALL the lessons with a click of a button. | 
                                                                
                                                                            | Svetlana: This is a great way to customize your language learning experience. | 
                                                                
                                                                            | Jo: And to focus on mastering Russian! | 
                                                                
                                                                            | Svetlana: Go to RussianPod101.com to setup your customized My Feed today! | 
                                                                
                                                                            | Outro | 
                                                                
                                                                            | Jo: Okay. That’s it for this lesson. See you next time. | 
                                                                
                                                                            | Svetlana: Poka poka. | 
                                                        
                     
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